20 years advertising brands. 6 years building one. Still over-thinking everything.

Duncan Shields is a creative thinker and brand builder. It's all explained below.

“Brands that compete on efficiency are easy to copy.
Brands that compete on ideas are hard to ignore.”

The roles and lessons I learned from ad agencies in both hemispheres.

Applying what I know to a brand that I believe in.

Musings, doodles, riffs and other things that keep me up at night.

A useful conversation usually starts with a note.