Telstra New Year’s Resolution

How do you make Australians like the unlikable brand? A good place to start is by acknowledging your flaws and promising to be better in the future.
Set against the Sydney NYE 2012 celebrations, that’s what this campaign is about.

FAQ’s answered below:
1. Yes, I got to spend NYE on a boat in the harbour.
2. No, I didn’t meet Kylie.
3. No, I did not pash a client and make a tit of myself.