The convertible you always wanted

A cabriolet isn’t a practical choice in a vehicle.
It’s the choice that you would make easily when you were a child and maybe less so the older you get, so to launch the Golf Cab, we decided to remind people of their youthful desire by making the Golf Cab, ‘the convertible you always wanted’.
A great print campaign came to life with some excellent photography, courtesy of Chris Sisarich and some awesome biro sketch work from Billie Jean.
Read more about it here: http://www.aiga.org/case-study-convertible-you-always-wanted