Sounds as powerful as it looks

To combat a 3-1 sales difference between Mercedes and Audi in Melbourne, we made sure Melbournians knew exactly what they were missing out on by putting the sounds of the RS6 Avant right at the centre of their daily commute.

As a tram, wrapped in RS6 livery approached the tram stop, tram users got to hear what the car would sound like as its powerful Lamborghini engine could be heard through 360 speaker technology, making all the roars and pops of the real engine as if it were powering the tram.